Hey, I’m Julianne.
I help brands grow through creator, affiliate, and commerce partnerships that actually convert.
Brands I’ve partnered with
My approach
The best partnership programs don't live in silos. I lead creator and affiliate strategy, from influencer partnerships to commerce publisher placements, and work hand in hand with your PR, growth, and brand teams to extend it everywhere. Creators and editors tell the story, affiliate makes it shoppable, and events and press amplify it.
Influencer & Creator Partnerships
The core of everything I do. It starts with strategic seeding: getting product into the hands of the right influencers, tastemakers, and experts to earn organic exposure and open the door to a real relationship. From there, I turn the best fits into paid partnerships, ambassador programs, and long-term advocates. I work closely with your growth and brand teams to put that creator content to work across every channel, from paid ads and email to your website and social, so every partnership pays off well beyond the original post.
Affiliate & Commerce Led PR
I partner hand in hand with your PR team to turn earned media into measurable revenue. While they build editor relationships and brand story, I bring the commerce engine: affiliate programs, commerce publisher partnerships, and creator storefronts that make every placement trackable and shoppable. Together, we get product into editors' hands faster, land in the gift guides and roundups that actually convert, and prove exactly what press is driving to the bottom line.
Events & Experiential
Great events need the right people in the room. I partner with your internal team to bring brand moments to life. I handle influencer invites and creator outreach, bring in complementary brand partners, and help project manage the moving pieces so launch day runs smoothly. The result is an event that fills the room, gets people posting, and builds relationships that last well beyond the night itself.
FAQ
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We’ll set up an intro call to talk through your brand, your goals, and where your current partnership efforts stand, whether you’re starting from scratch or looking to level up an existing program. From there, I’ll put together a tailored proposal outlining the approach, scope, and next steps, so you know exactly what we’re building together before we kick off.
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Every engagement is customized to your brand’s goals, scope, and team, so there’s no one size fits all rate. Reach out to set up an intro call, and I’ll put together a proposal built around what you actually need.
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There are no minimums. Some clients bring me in for a single launch or campaign, while others partner with me long-term to build and run their programs. We’ll decide on the right timeline together based on your project and goals.